Harmonious Design - Born from Technology
WowWee Untamed Madlab MINIS: A miniature mystery collectible line based on the successful Untamed line from WowWee. Designed for the youth market the line delivered a unique unboxing experience with 3 levels of surprise. My primary role was as a character designer for 36 creatures with swappable heads and bodies found within 3 kid friendly compounds, slime, sand, and fizz. My secondary responsiblity was in designing the vial container as well as the play experience of unveiling. Additional contributions included: overall brand strategy and development, creature design, physical prototyping, play pattern development, deco design & costing, packaging support, and supporting the sales & marketing team with visual assets during launch.
Design Director: Adam Fairless
Senior 3D Modeler/ Digital Sculptor: Jason Webb
Industrial Designer: Stephen Chu
Senior Packaging Designer: Justin Chan