Built from WowWee’s MiP balancing robot platform, MINION’s Turbo Dave was my first foray into the toy licensing world. The team worked with Universal and Illumination Entertainment to create this interactive personal robot based on the hit “MINIONS” franchise. The final toy went on to win Universal’s “Technology Innovation” award for licensed products.
Design Director: Adam Fairless
Industrial Designer: Stephen Chu
WowWee Untamed: As part of my time with WowWee I worked with the team on creation of a successful IP brand line from the ground up. Using numerous sensors, motors, sounds and lights, this line of affordable, robotic figures sparked the trend for interactive smart figures in the toy industry. My contributions included: overall brand strategy and development, creature design, physical prototyping, play pattern development, deco design & costing, packaging support, and supporting the sales & marketing team with visual assets during launch.
Design Director: Adam Fairless
Senior 3D Modeler/ Digital Sculptor: Jason Webb
Industrial Designer: Stephen Chu
Senior Packaging Designer: Justin Chan
WowWee Untamed Madlab MINIS: A miniature mystery collectible line based on the successful Untamed line from WowWee. Designed for the youth market the line delivered a unique unboxing experience with 3 levels of surprise. My primary role was as a character designer for 36 creatures with swappable heads and bodies found within 3 kid friendly compounds, slime, sand, and fizz. My secondary responsiblity was in designing the vial container as well as the play experience of unveiling. Additional contributions included: overall brand strategy and development, creature design, physical prototyping, play pattern development, deco design & costing, packaging support, and supporting the sales & marketing team with visual assets during launch.
Design Director: Adam Fairless
Senior 3D Modeler/ Digital Sculptor: Jason Webb
Industrial Designer: Stephen Chu
Senior Packaging Designer: Justin Chan
