A project exploring Renault’s re-entry to the American market. Inspired by life along the historic 101 coastal highway. Full design process covering brand strategy, market research, user scenario, 2D development sketches, and 3D development in 1/5 scale clay model.

YAMAHA MotoREV - 2040 VR Racing Electric Sportbike. This concept bike’s goal is to answer the question, “How to promote motorsports to Generation Alpha youth?” The current digital native, screen addicted youth of Generation Alpha will become future consumers once they reach young adulthood, but their interest in seeking real world experiences is declined compared to generations past. YAMAHA MotoREV is a near future Halo Concept Bike for a VR racing series that engages Generation Alpha in their digital connected world.

CURRENT WIP:

A PORSCHE concept to return PORSCHE’s brand image in China back to racing heritage. The best sellers of the PORSCHE product line up in China are the Cayenne SUV and Panamera F-segment luxury sedan, driven by chaufers and not individuals. This vehicle is for the young entrepreneurs, the risk takers, and visionaries of China’s now established connected technology society. The concept research and idea were done while I was working as a designer in Shanghai and observed first hand the fast paced design trends and culture of the city.

A selection of digital automotive illustrations from 2005 - 2010 of a few favorite designs from automotive history.