Harmonious Design - Born from Technology
Project Type: Vehicle Design for Sci-fi Live Action Film Project.
Target Market: Global Sci-fi Action Film Audience
3 Week Design Process: For the design challenge of a vehicle for a sci-fi live-action film under a short time frame, we utilized a multifaceted and intricate process that involved a harmonious blend of creativity, storytelling and technology in the form of rapid 3D ideation and visualization techniques.
Discovery Phase - We collaborated with clients to understand their project vision in the initial concept phase, then we embarked on a collaborative exploration of ideas, drawing inspiration from a wide array of sources - including current automotive technology, next-gen computing hardware design, and the rich visual lexicon of science fiction. The goal was to create a race car that feels both believable and extraordinary, seamlessly integrating advanced AI capabilities with sleek, aerodynamic aesthetics. This research was then used to inform our creative direction.
Concept Development - As sketches and digital models began to take shape, the design team focused on the car's unique features that will set it apart in the film's universe. This included the theme metaphor of “Explosive Aero” conveying speed and excitement as aerodynamically sculpted central cockpit seems to burst though its mechanical detailed surrounding components. We also included innovative materials that enhance performance and imaginative realism, as well as a striking visual identity that resonates with the film's overall aesthetic. The car's exterior is meticulously crafted to convey speed and agility. To meet the client’s tight deadline we used a rapid exploration and iteration process with daily revisions to the working 3D model.
3D Prototyping and Evaluation - Developed a 3D Model prototype of the NANOMION N-1, incorporating mechanical details crucial to the film’s story elements - then gathered feedback from clients. Iterated on the design, addressing feedback and ensuring a polished, iconic, and visually exciting design for the audience.
Finalization and Delivery - Completed the final design CG rendering images to be presented to investors during pitch meetings and assets for the feature vehicle - Delivered the design package, including design sketches, 3D models, CG images and created a virtual marketing campaign as well as final keyframe illustrations used as promotional material.
Throughout the design process, our team maintained open communication with the client, ensuring their vision and goals were met. The result is a stunning, futuristic design that redefines autonomous racing in a future sci-fi world.